With over 16 years of experience in the cocktail and hospitality industry, including 13 years in London, I specialize in brand consultancy, advocacy, and commercial development for premium beverage brands, bars, restaurants, and hotels. My background combines hands-on operational experience, deep product knowledge, and a strong understanding of the hospitality market, allowing me to create meaningful connections between brands, venues, and consumers.
Holding WSET Level 2 certifications in both Spirits and Wine, I work across consultancy projects focused on market positioning, brand education, bartender training, menu development, trade advocacy, events, tastings, and hospitality partnerships. Throughout my career, I have also collaborated with internationally recognized professionals, including Luca Cinalli, contributing to projects focused on cocktail innovation, creative beverage development, and premium hospitality experiences.
Recent collaborations include Gin d’Azur, where I supported the brand’s growth and visibility within the hospitality sector through training, tastings, and venue partnerships, and Copeland Distillery, contributing to brand promotion, market introduction, and relationship development within the local trade industry, with a focus on showcasing the distillery’s craft identity and premium quality products.
